Integrations

Connecting WordPress to Mailchimp: A Complete Guide

Sequensy Team •
#mailchimp#email#marketing

Mailchimp is one of the most popular email marketing platforms, and for good reason. But manually adding subscribers and managing lists can be tedious.

With Sequensy, you can automatically sync your WordPress and WooCommerce data to Mailchimp — no coding required.

What You’ll Learn

  • How to connect Sequensy to Mailchimp
  • Creating workflows to sync new subscribers
  • Tagging customers based on their actions
  • Advanced segmentation strategies

Setting Up the Mailchimp Integration

Step 1: Get Your Mailchimp API Key

  1. Log in to your Mailchimp account
  2. Go to Account → Extras → API Keys
  3. Create a new API key and copy it

Step 2: Configure Sequensy

  1. In WordPress, go to Sequensy → Settings → Integrations
  2. Find Mailchimp and click “Configure”
  3. Paste your API key and save

That’s it! Sequensy can now communicate with your Mailchimp account.

Building Your First Mailchimp Workflow

Sync New Customers

When someone makes a purchase, add them to your customer list:

Trigger: Order Completed

Action: Add to Mailchimp

  • List: “Customers”
  • Email: {customer_email}
  • First Name: {billing_first_name}
  • Last Name: {billing_last_name}
  • Tags: “customer”, “woocommerce”

Tag Based on Purchase

Segment your list based on what customers buy:

Trigger: Order Completed

Conditions (Pro feature):

  • Product category contains “Subscription”

Action: Add Mailchimp Tag

  • Tag: “subscriber”

Sync Form Submissions

Capture leads from Contact Form 7 or Gravity Forms:

Trigger: Form Submitted

Action: Add to Mailchimp

  • List: “Newsletter”
  • Email: {form_email}
  • Name: {form_name}
  • Tags: “lead”, “website”

Advanced Strategies

Create Segments Automatically

Use tags to build powerful segments in Mailchimp:

  • “first-purchase” — Customers who just bought
  • “repeat-customer” — Customers with 2+ orders
  • “high-value” — Orders over $100
  • “inactive” — No purchase in 90 days

Trigger Mailchimp Automations

Sequensy can add subscribers with specific tags that trigger Mailchimp automations:

  1. Customer makes first purchase
  2. Sequensy adds them to Mailchimp with “new-customer” tag
  3. Mailchimp automation sends welcome series

Clean Your Lists

Remove unengaged subscribers automatically:

Trigger: User Role Changed (to “inactive”)

Action: Update Mailchimp Subscriber

  • Status: Unsubscribed

Best Practices

  1. Use meaningful tags — Make them descriptive and consistent
  2. Avoid over-syncing — Only send data Mailchimp needs
  3. Test your workflows — Use Sequensy’s logs to verify everything works
  4. Respect privacy — Only sync customers who’ve opted in

Monitor Your Integration

Sequensy logs every interaction with Mailchimp:

  • See which subscribers were added
  • Track tag assignments
  • Debug failed syncs

Get Started

Ready to connect WordPress to Mailchimp? Download Sequensy and build your first integration workflow today.

The Mailchimp integration is available in both the free and Pro versions of Sequensy.

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