Form Submitted (Contact Form 7) → Create Coupon

Use Case

When someone submits a Contact Form 7 form, you want to automatically generate a WooCommerce coupon for them. This rewards engagement and drives conversions.

Common scenarios:

• Newsletter signup discount
• Contact form thank-you coupon
• Quote request incentive
• Feedback form reward
• Lead magnet delivery

Step-by-Step Setup

1. Create a New Workflow

Navigate to Sequensy → Workflows in your WordPress admin and click Add New Workflow.

Name your workflow “Newsletter Signup Discount” or “Contact Form Thank You Coupon”.

2. Configure the Trigger

Select Form Submitted (CF7) as your trigger.

Available filters:

• Form: Specific CF7 forms
• Fields: Check specific field values
• Submission: Valid submissions only

3. Set Up the Create Coupon Action

Configure your coupon:

4. Deliver via Email

Chain a Send Email action or use CF7’s built-in email:

Subject: Here's your 10% discount code!

Hi {your-name},

Thanks for getting in touch! As a thank you, here's 10%
off your first order:

Code: {coupon_code}
Expires: 14 days

Start shopping: {shop_url}

We'll respond to your inquiry shortly.

Best regards,
The {site_name} Team

5. Test Your Workflow

1. Enable the workflow
2. Submit the CF7 form
3. Verify coupon was created
4. Check email with coupon code
5. Test coupon at checkout

Pro Tips

Form-specific coupons: Create different workflows for different forms with appropriate discounts.

Prevent gaming: Use email restrictions so each email only gets one coupon.

Track source: Use unique coupon prefixes to track which forms drive sales (CONTACT-, NEWSLETTER-, QUOTE-).

Integrate with CRM: Store the coupon code in your CRM alongside the lead data.

Form-to-Coupon Mapping

By Form Type

By Field Value

Form: Quote Request
Field: Service Type

If "Premium Service":
  Coupon: 20% off premium
  Code: PREMIUM-{id}

If "Basic Service":
  Coupon: 10% off
  Code: BASIC-{id}

Email Templates

Newsletter Signup

Subject: Welcome! Here's your subscriber discount 🎉

Hi {name},

You're on the list! Welcome to our community.

As promised, here's your exclusive subscriber discount:

Code: {coupon_code}
Value: 10% off your order
Expires: 14 days

Shop now: {shop_url}

You'll hear from us with exclusive offers, tips, and news.

Welcome aboard!

Contact Form

Subject: Thanks for contacting us + a small gift

Hi {name},

Thank you for reaching out! We've received your message
and will respond within 24 hours.

In the meantime, here's a thank you discount:

Code: {coupon_code}
Value: 10% off any order

We appreciate you taking the time to contact us!

Quote Request

Subject: Your quote request + a special offer

Hi {name},

Thanks for requesting a quote! We're reviewing your
requirements and will get back to you shortly.

While you wait, here's a special discount if you decide
to place an order:

Code: {coupon_code}
Value: 15% off
Valid: 7 days

Looking forward to working with you!

CF7 Field Mapping

Preventing Coupon Abuse

Single Use Per Email

Email Restriction: {your-email}
Usage Limit Per User: 1
Effect: Same email can't resubmit for new coupon

Time Limits

Expiry: 7-14 days
Effect: Creates urgency, reduces long-term abuse

Minimum Order

Minimum Spend: $25
Effect: Prevents coupon use on tiny orders

Troubleshooting

Coupon not created?

• Verify CF7 form submitted successfully
• Check workflow is enabled
• Review form ID filter

Wrong email restriction?

• Check CF7 email field name
• Verify field mapping
• Test field value output

Duplicate coupons?

• Check for multiple submissions
• Use submission ID for uniqueness
• Add spam protection to form