Use Case
When an order is completed and delivered, you want to reward the customer with a discount coupon for their next purchase. This encourages repeat business and shows appreciation.
Common scenarios:
- Thank-you discount after successful delivery
- Repeat purchase incentive
- Loyalty program rewards
- Review incentive (leave review, get discount)
- Win-back campaigns for one-time buyers
Step-by-Step Setup
1. Create a New Workflow
Navigate to Sequensy → Workflows in your WordPress admin and click Add New Workflow.
Name your workflow “Post-Purchase Thank You Coupon” or similar.
2. Configure the Trigger
Select Order Completed as your trigger.
Useful filters:
- First-time customers: Target only their first completed order
- Order Total: Generate bigger discounts for larger orders
- Product Categories: Different coupons for different product lines
3. Set Up the Create Coupon Action
Configure your coupon:
| Setting | Recommended Value | Description |
|---|---|---|
| Coupon Code | THANKS-{order_id} | Unique per order |
| Discount Type | Percentage | Scales with cart size |
| Discount Amount | 15 | 15% off next order |
| Usage Limit | 1 | Single use per customer |
| Expiry | 60 days | Creates urgency without pressure |
| Email Restriction | {billing_email} | Only this customer can use |
4. Deliver the Coupon via Email
Chain a Send Email action:
Subject: Thanks for your order! Here's 15% off your next purchase
Hi {billing_first_name},
Your order #{order_id} has been delivered! We hope you love it.
As a thank you, here's an exclusive discount for your next order:
Use code: {coupon_code} at checkout for 15% off
This code expires in 60 days and is just for you.
We'd love to hear about your experience—feel free to reply
to this email or leave a review on our site.
Thanks for being a customer!
5. Test Your Workflow
- Enable the workflow
- Create and complete a test order
- Verify coupon was created in WooCommerce → Coupons
- Check the thank-you email was sent
- Test that the coupon works at checkout
Pro Tips
Scale discounts with loyalty: Create tiered workflows—first order gets 10%, third order gets 15%, tenth order gets 20%.
Add minimum order requirements: Prevent abuse by requiring a minimum purchase amount (e.g., $25 minimum to use coupon).
Track redemption rates: Monitor which coupons are being used to measure campaign effectiveness and customer retention.
Combine with reviews: Create a follow-up workflow that sends the coupon only after a review is submitted for even better engagement.
Coupon Strategy Examples
Value-Based Thank You
| Order Total | Coupon Value | Expiry |
|---|---|---|
| Under $50 | 10% off | 30 days |
| $50-$100 | 15% off | 45 days |
| Over $100 | 20% off | 60 days |
Repeat Purchase Rewards
| Order # | Coupon | Message |
|---|---|---|
| 1st | 10% off | Thanks for trying us! |
| 3rd | 15% off | You’re becoming a regular! |
| 5th | 20% off | You’re a VIP now! |
| 10th | 25% off | Loyalty milestone! |
Troubleshooting
Coupon not created?
- Verify WooCommerce is active
- Check workflow is enabled
- Review coupon settings for validation errors
Customer didn’t receive email?
- Check spam folders
- Verify email action is configured correctly
- Test site email delivery
Coupon not working at checkout?
- Check expiry date hasn’t passed
- Verify email restriction matches customer
- Confirm usage limit not exceeded