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WooCommerce WordPress

Order Processing → Send Email

Send custom preparation notifications when WooCommerce orders enter processing. Perfect for setting expectations, sharing tracking info, and keeping customers informed.

beginner 5 minutes |
#orders #email #processing #woocommerce #notifications

Use Case

When an order moves to “Processing” status, you want to send a custom notification letting the customer know their order is being prepared. This builds anticipation and sets clear expectations.

Common scenarios:

  • “Your order is being prepared” confirmation
  • Estimated shipping date notification
  • Preparation photos for custom products
  • Internal team assignment alerts
  • Supplier notification for dropshipping

Step-by-Step Setup

1. Create a New Workflow

Navigate to Sequensy → Workflows in your WordPress admin and click Add New Workflow.

Name your workflow “Order Processing Notification” or “We’re Preparing Your Order”.

2. Configure the Trigger

Select Order Processing as your trigger. This fires when order status changes to “Processing”.

Available filters:

  • Products: Specific products needing custom messaging
  • Categories: Product categories with different prep times
  • Order Total: VIP treatment for large orders
  • Shipping Method: Different messaging by shipping speed

3. Set Up the Send Email Action

Configure your processing notification:

SettingExample Value
To{billing_email}
SubjectWe're preparing your order #{order_id}! 📦
From NameYour Store Name

Email Body Example:

Hi {billing_first_name},

Great news! We've received your payment and your order is now
being prepared for shipping.

Order #{order_id}

What's next:
1. Our team is carefully packing your items
2. You'll receive tracking info when it ships
3. Estimated delivery: 3-5 business days

Your Order:
{order_items}

Shipping To:
{shipping_address}

Questions? Reply to this email or contact us at support@yourstore.com.

Thanks for your order!

4. Customize by Product Type (Optional)

Create multiple workflows for different products:

  • Handmade items: Include prep time estimates
  • Pre-orders: Mention expected availability
  • Made-to-order: Explain custom creation process

5. Test Your Workflow

  1. Enable the workflow
  2. Place a test order
  3. Change status to “Processing”
  4. Verify email is sent
  5. Check messaging is appropriate

Pro Tips

Set accurate expectations: If processing takes 2-3 days, say so. Under-promise and over-deliver.

Product-specific messaging: Custom/handmade products benefit from explaining the care going into preparation.

Include tracking early: If you generate tracking numbers at processing, include them in this email.

Build anticipation: Make customers excited about receiving their order with engaging copy.

Email Templates by Product Type

Standard Products

Subject: Your order is on its way to our packing station!

Hi {billing_first_name},

Your order #{order_id} is now being prepared! Our team is
gathering your items and will have them packed shortly.

You'll receive another email with tracking information
as soon as your package ships.

Handmade/Custom Items

Subject: We've started crafting your custom order!

Hi {billing_first_name},

Exciting news! Our artisans have begun working on your
custom order #{order_id}.

Since this is a handmade item, please allow 5-7 days for
careful creation before shipping.

We'll send photos when it's complete!

Pre-Order Items

Subject: Your pre-order is confirmed and reserved!

Hi {billing_first_name},

Your pre-order #{order_id} is confirmed! Your item is
reserved and will ship as soon as it's available.

Expected availability: {expected_date}

We'll notify you the moment it ships!

Express Shipping

Subject: 🚀 Your express order is priority processing!

Hi {billing_first_name},

Your express order #{order_id} has jumped to the front
of our packing queue!

We're prioritizing your order for same-day shipping.
Expect tracking information within the next few hours.

Internal Team Notifications

Create a parallel workflow to notify your team:

To: fulfillment@yourstore.com
Subject: New order ready for processing: #{order_id}

Order #{order_id} is ready for packing.

Customer: {billing_first_name} {billing_last_name}
Items: {order_items}
Shipping: {shipping_method}

Priority: {shipping_priority}

Troubleshooting

Email not sending on processing?

  • Verify order status changed to Processing
  • Check trigger conditions
  • Review WooCommerce email settings

Duplicate emails?

  • Check for conflicting WooCommerce emails
  • Review multiple workflow triggers
  • Verify status only changed once

Wrong shipping information?

  • Verify merge tags are correct
  • Check order has shipping address
  • Review WooCommerce shipping settings