Kit (ConvertKit)

Connect Sequensy to Kit for creator-focused email marketing.

Overview

The Kit (formerly ConvertKit) integration allows you to manage subscribers, apply tags, and add contacts to sequences. Perfect for creators, bloggers, and course creators.

Setup

Getting Your API Key

Log in to Kit
Go to Settings > Advanced
Find your API Key and API Secret
Copy both values

Connecting in Sequensy

Go to Sequensy > Integrations
Find Kit and click Connect
Enter your API Key and API Secret
Click Save

Available Actions

Add a subscriber to Kit.

Field	Type	Required	Description
Email	string	Yes	Subscriber email
First Name	string	No	First name
Tags	array	No	Tags to apply
Form	select	No	Opt-in form
Fields	object	No	Custom fields

Example:

Email: {{Trigger.user_email}}
First Name: {{Trigger.first_name}}
Tags:
  - new-subscriber
  - website-signup

Add Tag

Apply a tag to an existing subscriber.

Field	Type	Required	Description
Email	string	Yes	Subscriber email
Tag	select	Yes	Tag to apply

Example:

Email: {{Trigger.billing.email}}
Tag: customer

Remove Tag

Remove a tag from a subscriber.

Field	Type	Required	Description
Email	string	Yes	Subscriber email
Tag	select	Yes	Tag to remove

Add to Sequence

Add a subscriber to an email sequence.

Field	Type	Required	Description
Email	string	Yes	Subscriber email
Sequence	select	Yes	Target sequence

Example:

Email: {{Trigger.user_email}}
Sequence: Welcome Series

Unsubscribe

Remove a subscriber from your list.

Field	Type	Required	Description
Email	string	Yes	Email to unsubscribe

Common Workflows

New User Welcome

Trigger: User Registered
Action: Kit - Subscribe
  Email: {{Trigger.user_email}}
  First Name: {{Trigger.first_name}}
  Tags: new-member
Action: Kit - Add to Sequence
  Email: {{Trigger.user_email}}
  Sequence: Welcome Series

Customer Tagging

Trigger: Order Completed
Action: Kit - Add Tag
  Email: {{Trigger.billing.email}}
  Tag: customer
Action: Kit - Add Tag
  Email: {{Trigger.billing.email}}
  Tag: purchased-{{Trigger.items[0].category}}

Course Enrollment

Trigger: Course Enrolled
Action: Kit - Subscribe
  Email: {{Trigger.user_email}}
  First Name: {{Trigger.first_name}}
Action: Kit - Add Tag
  Email: {{Trigger.user_email}}
  Tag: {{Trigger.course_name}}
Action: Kit - Add to Sequence
  Email: {{Trigger.user_email}}
  Sequence: {{Trigger.course_name}} Emails

Membership Upgrade

Trigger: Subscription Upgraded
Action: Kit - Remove Tag
  Email: {{Trigger.user_email}}
  Tag: free-tier
Action: Kit - Add Tag
  Email: {{Trigger.user_email}}
  Tag: premium-member

Custom Fields

Kit supports custom subscriber fields:

Fields:
  company: {{Trigger.company}}
  website: {{Trigger.website}}
  referral_source: {{Trigger.source}}

Tag Strategies

Use tags to segment your audience:

Tag Pattern	Use Case
`purchased-{product}`	Product-based segments
`interest-{topic}`	Interest tracking
`lead-source-{source}`	Attribution
`status-{level}`	Membership tiers

Best Practices

Use tags liberally for segmentation
Create automated sequences for onboarding
Keep subscriber data synchronized
Use forms for proper opt-in tracking

Troubleshooting

Subscriber not added

Verify email format is valid
Check if email is already on list
Ensure subscriber hasn’t unsubscribed

Tags not applying

Verify tag exists in Kit
Check tag name spelling
Ensure subscriber exists first

Sequence not starting

Verify subscriber is tagged correctly
Check sequence automation rules
Ensure sequence is published