Mailchimp

Connect Sequensy to Mailchimp for email marketing automation.

Overview

The Mailchimp integration allows you to automatically manage subscribers, add tags, and sync customer data with your Mailchimp email lists.

Setup

Getting Your API Key

Log in to your Mailchimp account
Go to Profile > Extras > API keys
Click Create A Key
Copy the generated API key

Connecting in Sequensy

Go to Sequensy > Integrations
Find Mailchimp and click Connect
Paste your API key
Click Save

The connection will be verified automatically.

Available Actions

Add a new subscriber to a Mailchimp audience.

Field	Type	Required	Description
Audience	select	Yes	Target audience/list
Email	string	Yes	Subscriber email
First Name	string	No	Subscriber first name
Last Name	string	No	Subscriber last name
Tags	string	No	Comma-separated tags
Status	select	No	subscribed, pending
Merge Fields	object	No	Custom merge fields

Example:

Audience: Newsletter
Email: {{Trigger.user_email}}
First Name: {{Trigger.first_name}}
Last Name: {{Trigger.last_name}}
Tags: website-signup, {{Trigger.source}}
Status: subscribed

Unsubscribe Contact

Remove a subscriber from an audience.

Field	Type	Required	Description
Audience	select	Yes	Target audience
Email	string	Yes	Email to unsubscribe

Add Tags

Add tags to an existing subscriber.

Field	Type	Required	Description
Audience	select	Yes	Target audience
Email	string	Yes	Subscriber email
Tags	string	Yes	Tags to add

Remove Tags

Remove tags from a subscriber.

Field	Type	Required	Description
Audience	select	Yes	Target audience
Email	string	Yes	Subscriber email
Tags	string	Yes	Tags to remove

Update Subscriber

Update subscriber information.

Field	Type	Required	Description
Audience	select	Yes	Target audience
Email	string	Yes	Subscriber email
Merge Fields	object	No	Fields to update
Tags	string	No	New tags

Common Workflows

Trigger: User Registered
Action: Mailchimp - Subscribe Contact
  Audience: Newsletter
  Email: {{Trigger.user_email}}
  First Name: {{Trigger.first_name}}
  Tags: new-member

Customer Segmentation

Trigger: Order Completed
Action: Mailchimp - Add Tags
  Email: {{Trigger.billing.email}}
  Tags: customer, purchased-{{Trigger.items[0].category}}

VIP Tagging

Trigger: Order Completed
Condition: Order total > 200
Action: Mailchimp - Add Tags
  Email: {{Trigger.billing.email}}
  Tags: vip-customer, high-value

Unsubscribe on Cancellation

Trigger: Subscription Cancelled
Action: Mailchimp - Unsubscribe Contact
  Email: {{Trigger.user_email}}

Merge Fields

Mailchimp merge fields let you store custom data. Common fields:

Merge Tag	Description
`FNAME`	First name
`LNAME`	Last name
`PHONE`	Phone number
`BIRTHDAY`	Birthday
`ADDRESS`	Mailing address

Update merge fields:

Merge Fields:
  FNAME: {{Trigger.first_name}}
  LNAME: {{Trigger.last_name}}
  COMPANY: {{Trigger.company}}

Best Practices

Use double opt-in for GDPR compliance
Segment with tags for targeted campaigns
Keep subscriber data synchronized
Clean up inactive subscribers regularly

Troubleshooting

Subscriber not added

Verify email format is valid
Check if already subscribed
Ensure audience has available capacity

Tags not applying

Verify subscriber exists
Check tag spelling (case-sensitive)
Ensure tags are comma-separated

API errors

Verify API key is correct
Check Mailchimp account status
Review Mailchimp’s API limits